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At AWRY [UH] + [RY] our goal is to just make guys like you feel good, like really good. We're doing that by designing men's clothing that doesn't just fit—it flaunts!
We started out of a garage and a spare bedroom in Austin, TX in 2022, launched in 2023, and are now among the fastest growing apparel brands in the USA! Yes, we're pretty new. No, our clothes don’t suck. We’ll bet our pairs are sexier, comfier, and higher quality than anything else in your closet!
"Awry" isn’t an acronym or a random assortment of letters; it’s a word that means “away from the expected or normal path.” Convention says men must be conservative and inexpressive with their apparel, but that’s pretty dumb, isn’t it? We don't subscribe to that idea at all!
"Awry" also means “perverse” or “wrong," so naming the brand AWRY is our way of smirking at anyone with a narrow idea of masculinity and of what men should or shouldn’t wear. We believe you deserve to look sexy and feel confident, no matter how little you’re wearing.See more
