I invested $30,000 into a program with Aaron Sansoni, expecting tailored business mentoring and strategic guidance.Unfortunately, that’s not what I received.From the outset, the experience felt impersonal and disconnected. My first coach, even after three sessions, did not understand what my business actually was. Across the duration of the program, no coach demonstrated a working knowledge of my business; not my revenue, team size, or operational structure. The “coaching” itself consisted of generic weekly check-ins. There was no strategic depth, no meaningful analysis, and no evidence that the advice was tailored. The conversations were interchangeable and could have been delivered to any participant, regardless of business stage or industry.I raised these concerns repeatedly throughout the program. The response was consistent: the feedback was deflected rather than engaged with. There appeared to be no framework for receiving or integrating constructive criticism. Anything outside of positive, affirming feedback was dismissed, and the responsibility was subtly redirected back onto me. That is not a coaching environment, it is a closed system.For a program at this price point, I expected:– Personalised, informed guidance– Strategic input grounded in my actual business– Coaches who had taken the time to understand what they were advising onNone of that was delivered.This was a substantial investment for negligible return.
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Aaron Sansoni, aka ‘Mr Empire’ has built a fortune in business by starting, building, and investing into over 130 companies to date. He’s also an internationally acclaimed speaker, best-selling author and nominee for Australian of the Year 2017 and Ernst & Young Entrepreneur of the Year 2016.
Featured in over 50 publications around the world, Aaron runs successful private equity firms with interests in Media, Technology, Ecommerce, SAAS, Education, Hospitality, Sports, Entertainment, Retail, Aerospace, Health and many more.
Aaron has spoken at some of the most exclusive venues around the world and shared the stage with business icons, including billionaire Sir Richard Branson, Hollywood A-Lister Arnold Schwarzenegger & world-leading speakers Tony Robbins, Gary Vee, Tim Ferriss and Dr Eric Thomas to name a few. Aaron has personally trained over 700,000 students in 132 countries from over 150 industries, on and offline, through his training spanning almost two decades of mentoring.
As the #1 global authority on empire building, he’s authored two books, including his most recent, Think Like, which has sold over 100,000 copies worldwide.
Aaron was also recently named #1 Mentor in Australia in Forbes Magazine.See more
