Here's a tip: whatever suggestion google ads sends your way, is a tip of what NOT to do! You would need to know everything on your own so you can defeat your biggest enemy i.e. Google ads iteself.The suggestions are there only to make you spend more, period! The last thing the suggestions or the experts want is better results for you. And, be prepared to unlearn what you know and relearn everything from scratch, becuase in the past 5 years of running google ads, I've learned they come after everything that actually works and remove that and replace it with something no one needs. Changing the whole interface along with it.
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