I have to agree with other low star reviews on here that the taste really isn't something I can get on board with. I wish I'd come here first before buying. I naively checked reviews on their own website which of course are only positive. In actual fact I have subsequently left a review on the site, in a pleasant and honest tone, that I couldn't tolerate the taste - or smell. Suffice to say that review hasn't been published and they only include 4/5 star reviews. It's a shame that the company don't offer sample size packs - but I guess they wouldn't make money like that as people would take one taste and never order again. I absolutely LOVE the principle of the company and what they're trying to do - but to say that the product (raw cacao and maple protein in this case) tastes amazing I feel is a bit too generous. I am really not fussy with tastes and I eat pretty much anything... and I can also disguise the taste of things if I don't like it... but I'm struggling with this one. The other thing that slightly irks me is that per serving there is already nearly 4g sugar in a 25g serving and then I have to add More honey or sweetener to take the taste away, it just feels a bit counter intuitive to me. Currently experimenting with how to get rid of the taste without added sugars, in order to to use 1.2kg of the stuff. I don't often leave reviews, but If I can help others not spend £60 then I will!From an ethos standpoint I love what APE is trying to do and the benefits I'm sure the products can give - but I can't help but think there is some unethical fiddling of reviews going on in order to sell more.
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