I found this platform through a blog that highlighted it as an affordable social media monitoring tool. I decided to give it a try and quickly opted for a subscription. You don’t need much time or experience to start setting up alerts—everything is intuitive, and the filters help in quickly locating the most relevant mentions. The sentiment analysis feature is particularly useful for identifying negative mentions during sudden spikes and reacting promptly.
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Awario is a social media and web monitoring tool. It aims to deliver you data vital to your business, like potential and current customer insights, market overview, and competitor activities audit.
Awario collects mentions from social media, news, web, and blogs to analyze sentiment, the share of voice, reach, top brand mentions, top influencers, languages, locations, authors' age, and gender.
Boolean search helps to set up complex queries, while a built-in free Leads module simplifies the hunt for prospects who are looking for services/products similar or alternative to the brand.
With Awario, you can better and deeper study competitors' marketing strategy, brand's audience, and how to interact with it. With the tool, users can make decisions powered by data and based on unbiased analytical observations.
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