Setting up my first alert was very straightforward, and I was surprised by how many brand mentions I had missed. The tool has been incredibly beneficial for generating more leads from social media. I also appreciate the clean, organized dashboard—it's uncluttered, making it genuinely pleasant and convenient to work with.
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Awario is a social media and web monitoring tool. It aims to deliver you data vital to your business, like potential and current customer insights, market overview, and competitor activities audit.
Awario collects mentions from social media, news, web, and blogs to analyze sentiment, the share of voice, reach, top brand mentions, top influencers, languages, locations, authors' age, and gender.
Boolean search helps to set up complex queries, while a built-in free Leads module simplifies the hunt for prospects who are looking for services/products similar or alternative to the brand.
With Awario, you can better and deeper study competitors' marketing strategy, brand's audience, and how to interact with it. With the tool, users can make decisions powered by data and based on unbiased analytical observations.
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