The trial period had me believe that I would be able to compare more than two competitors to my brand but according to support that functionality is months away. Adding to that is that the seemingly generous quota of 150 k mentions gets gobbled up by related keywords. So instead of using Brand Name + at least one of these keywords it lumps all of them together. Which also makes the feed INCREDIBLY MUDDY. And the final nail in the coffin is that they do not offer refunds, that's just incredibly poor service (and a tell tale sign of the quality of the product). I heartily recommend Mention instead, even their trial period is better than Awarios, so called, pro plan.
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Awario is a social media and web monitoring tool. It aims to deliver you data vital to your business, like potential and current customer insights, market overview, and competitor activities audit.
Awario collects mentions from social media, news, web, and blogs to analyze sentiment, the share of voice, reach, top brand mentions, top influencers, languages, locations, authors' age, and gender.
Boolean search helps to set up complex queries, while a built-in free Leads module simplifies the hunt for prospects who are looking for services/products similar or alternative to the brand.
With Awario, you can better and deeper study competitors' marketing strategy, brand's audience, and how to interact with it. With the tool, users can make decisions powered by data and based on unbiased analytical observations.
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