Awario is truly a unique discovery—on one hand, it's a robust social listening tool with excellent dashboards, features, and reports, and on the other, it's surprisingly budget-friendly. The interface is user-friendly and packed with valuable insights. The leads module is my favorite (especially after receiving assistance from the fantastic support team during setup), as it reveals lead opportunities across all my target social networks. I hope Awario continues to grow and adds more platforms for monitoring.
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Awario is a social media and web monitoring tool. It aims to deliver you data vital to your business, like potential and current customer insights, market overview, and competitor activities audit.
Awario collects mentions from social media, news, web, and blogs to analyze sentiment, the share of voice, reach, top brand mentions, top influencers, languages, locations, authors' age, and gender.
Boolean search helps to set up complex queries, while a built-in free Leads module simplifies the hunt for prospects who are looking for services/products similar or alternative to the brand.
With Awario, you can better and deeper study competitors' marketing strategy, brand's audience, and how to interact with it. With the tool, users can make decisions powered by data and based on unbiased analytical observations.
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