In light of their abysmal rating on the platform, I suppose most people would not be surprised to learn that B&O treats their customers poorly. Honestly, I cannot fathom how a company that presents itself as this premium / borderline luxury brand can be so inadequate on so many fronts, with little to no public backlash. Nevertheless, to cut a long story short, B&O’s most high-end headphones (i.e. the Beoplay H100) are completely unusable if you happen to own either an iPhone 17 Pro or an iPhone 17 Pro Max. In essence, this means that the headphones I bought less than half a year ago, have been useless for more than 2 months. To make matters worse, B&O seem incapable of keeping their story straight – at times, they insists the issue is with the iPhone, yet they are adamant that they will fix the issue with a future update and there was even a blog post regarding the multiple issues with Apple’s latest devices. So which way is it? Bear in mind that it is very much B&O’s job to make sure the headphones work with the single most popular smartphone of 2025, and that any cheap headset can at least stay connected to an iPhone 17 Pro – something which cannot be said about the Beoplay H100. While I do understand that the new chip could have indeed caused some of the issues (1) Sony and other manufacturers seem to have figured them out and (2) more than two months after the phone’s release B&O are still incapable of ensuring even the basics i.e. enabling the headphones to pair and stay paired for a prolonged time with an iPhone 17 Pro. This is unacceptable, especially given the brand image B&O are trying to present. Additionally, maintaining that customers have to base their smartphone choice on what devices can pair to B&O headphones is delusional. No one will switch their smartphone, or transition away from iOS to Android because of a pair of headphones. For the sake of providing all the necessary details, for 2+ months my headphones: (1) randomly connect and disconnect, (2) spontaneously pause content, (3) constantly switch from ANC to transparency and vice versa. Furthermore, the battery percentage is inconsistent, they do not charge to full (despite the indicator switching color to green), and a whole plethora of other issues are also present. I handed them over to the official B&O store from where I bought them only to be told that they could not identify any issues with the hardware (leaving aside the fact that an issues is indeed present, which B&O have admitted to in a publicly available blog post). Every time I try to speak to a B&O official I am constantly told that the problem is the iPhone 17 Pro and I am offered neither a solution, nor any form of compensation / way forward. I was happy to wait, but I feel like enough time has passed and this is no minor pet peeve. While I do not expect of B&O to miraculously acknowledge that consumer protection is a thing in the EU and that buyers enjoy certain rights that extend beyond the point of purchase of devices, I just hope that other people can learn from my experience – luxury does not necessarily mean “of good quality” or even passable for that matter. That goes for both B&O’s hardware/software and their (mis)treatment of customers. Buyers beware. There is nothing wrong with people paying a premium for a certain brand – unless the latter happens to stand on nothing more than pure artifice.
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Firmly grounded in our more than 95 year history in Bang & Olufsen, we seek to deliver best sound and acoustic performance in our class of products. We adapt technology to fit human needs and design our products in ways that makes them express how they want to be used and by whom. We are always honest in our material choices and pay attention to every detail in the design and assembly. We hope you will share our passion to make beautiful music. https://www.bang-olufsen.comSee more
