Upon receiving the vouchers from the registry office I was skeptical, and couldn't quite believe what I'd been given after looking into it.I will say this review is not about Beaming Baby products, I haven't received or ordered any. I have 10 years experience in marketing and just had to call this out. Your marketing targets new mums and dads with a promotion that details no terms and conditions, uses misleading language, and your actual selling points are tiny because you're trying so hard to push a false offer.As per the ASA (Advertising Standards Authority) "All marketing communications or other material referring to promotions must communicate all applicable significant conditions or information where the omission of such conditions or information is likely to mislead (Code rule 8.17). This information must be clear and upfront. Rule 8.17 lists some conditions which are likely to be considered significant in all types of promotional marketing."The offers are incredibly misleading. It's all simply discounts on expensive products that are for more affluent families or those who have specific needs that highstreet brands can't accommodate.I read some of your replies to other reviews and you said that your nappies are priced for parents who have done their research and want a more eco-friendly solution or something that's for sensitive skin. If that's your target audience, why are you producing these little offer slips for every single new mum and dad who have never heard of you?You've allowed for a negative reputation to grow from misleading and misplaced marketing that's done nothing but piss people off judging by your reviews.Own who you are, go after your real target audience, and make sure whoever does your marketing understands how to correctly write promotions.
Claim your business profile now and gain access to all features and respond to customer reviews.
Founded by Charlie and Jane Wynne in 1999, Beaming Baby's mission is to Give Your Baby the Healthiest Start to Life, offering a wide range of eco baby essentials including biodegradable nappies, certified organic baby wipes and organic toiletries. We guarantee your baby will be Healthier and Happier with Beaming Baby Eco Essentials than any other brand, or your money back!See more
