I used Bleach London Permanent Hair Colour – Vivid Berry (Shade V77) exactly as instructed on my naturally dark hair, as shown in the brand’s own shade guide. After application, there was no visible colour result. My hair looks essentially the same as before.The packaging and shade chart strongly suggest that berry/pink tones will show on dark hair without bleach, which was not my experience at all. This is very misleading, and the product did not perform as advertised.I would not recommend this shade for anyone with dark hair.
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LIFE'S A BLEACH AND THEN YOU DYE - Vegan and cruelty free product range to bleach, colour and care for your hair.