I recently visited Bloom Perfumery. I was really excited because I love niche perfumes but the experience I had there was terrible. The shop assistant who was meant to be assisting me (a medium-tall asian girl with long hair tied up) was very standoffish and had a bad attitude, like she was doing me a favour by bringing out perfumes. Also she didn't have the depth of knowledge I would expect from a higher end niche perfume shop as she couldn't make many suggestions or even discuss the notes of the perfumes. On top of that, I asked about chai note perfumes after having asked about perfumes with earl grey notes, and she rudely pointed out chai isn't the same as earl grey - which obviously i know, but she demonstrated she hadn't been listening to my original request of "tea notes such as black tea OR earl grey OR chai" - and then was trying to make the customer feel stupid for requesting certain notes. She was unfriendly, standoffish and honestly did not seem like she wanted to be there (and probably should not have been there)- like mate, if it's not for you, get another job then yeah?It's such a shame because I had such high expectations about Bloom Perfumery. And next to us there was a shop assistant with medium length dyed red hair who was serving her customers who seemed lovely - she was making lots of suggestion to her customers, bringing out lots of bottle for them to try & was very knowledgeably talking about the perfumes with them. I really wish I had gotten her as the person who was assisting me instead of the unknowledgeable, unfriendly, low-performing one I had.Bloom's business model seems to be all about getting shop assistants to assist people in choosing perfumes rather than letting them browse freely. That's fine but why on earth are you employing people who can't perform in their jobs? The girl who served me was lacking in both knowledge and basic decent customer service - I don't require all smiles but politeness instead of rudeness would be a start. Bloom needs to either retrain their low performing staff or fire them and replace them with better people. I think based on my experience I will stick to buying niche perfumes at Jovoy Mayfair - it's a much more luxurious store & shopping experience, you can browse freely, the customer service is fantastic and knowledgeable and the samples are cheaper. What's not to like? Bloom Perfumery, if you hope to compete with Jovoy then please invest in customer training for your shop assistants or do something about your low-performing shop assistants.Their low quality customer service is an ongoing issue (just look at the 1 star Google reviews posted by other people) and I would strongly advise against visiting them until they sort their sh*t out - alas their management does not want to do anything. Very disappointed with my experience at Bloom!
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Bloom is a famous London perfumery stocking the best in independent, exclusive and niche perfume, skincare and make-up brands from all over the world.
