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Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 – long before 'vaping' was a word in the Oxford dictionary. blu is available online and in many stores across the Europe, UK, NZ & US. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina.
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