When I initially heard about this commission-only approach, I immediately knew something smelled fishy. No way someone would work for free upfront unless they were either desperate or wanted to scam someone. However, I also did my due diligence and looked at the actual live dashboards they showed me (not pictures, actual live data), and everyone in the room would agree, "These guys are the real deal." However, I went in with my expectations at a 3 out of 10, maybe we'll see some marginal gains, maybe this'll be a waste of time, but at least no money will be wasted because of the commission-only approach. By the second month, we'd completely restructure our entire paid social approach around this creator content approach. The content simply works better, whether it's the authenticity factor, the algorithm favoring creator accounts, or the sheer amount of tests we can run, the results are undeniable. We'd find angles and hooks we'd have never thought of with our internal team alone. That's my testimonial out of the way.
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