brite.co

4.8
4.8 Based on 57 reviews

BriteCo is a leading tech-driven provider of jewelry and watch insurance. Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to custom...

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Average Rating

4.8

/
5

57 Reviews

5 Star
93%
4 Star
0%
3 Star
2%
2 Star
0%
1 Star
5%

All Reviews

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Review Time

Alisha Nawli
Had to cancel way faster than expected and honestly assumed It'd be an headache. I had cancellation

Had to cancel way faster than expected and honestly assumed It'd be an headache. I had cancellation coverage through them and just followed the steps they laid out. Took some waiting but nothing sketchy or confusing which I appreciated at the time.

5
Date of experience: Feb 22, 2026
Henry Himmel
Briteco actually deserves the hype

I don't usually leave reviews buy BriteCo's coverage really is next level.

5
Date of experience: Nov 05, 2025
Daniel Davis
Exactly what insurance should be

What I love most about BriteCo is that they make complicated things simple. I've got both my jewelry and wedding coverage with them and every interaction has been easy, transparent and fast no deductibles, no hidden fees, just solid protection.

5
Date of experience: Oct 30, 2025
Justin Seiwell
Quick, fair and very responsible

I've been with Briteco for over a year now and genuinely love how simple everything is. Beyond all the great coverage, it's their quick communication and fair appraisals that make them stand out.

5
Date of experience: Oct 22, 2025
Steve
Took some effort trying to add articles to existing policy

UPDATED: I have an existing policy with them for several pieces, and the website seemed unwilling to let me add pieces to my policy. BriteCo contacted me and was able to add the pieces manually. Very happy with their customer service.

5
Date of experience: Aug 27, 2025
Anthony
Sheena from BriteCo did a great job of…

Sheena from BriteCo did a great job of following up with me and quickly resolving a billing question I had. Thank you!

5
Date of experience: Aug 18, 2025
Michael Greco
Sheena truly advocated for us

Sheena truly advocated for us - she made me go from very unsatisfied with BriteCo’s processes to becoming a believer again. While BriteCo needs to change their processes to avoid crucial mistakes for clients, their people make it worth it!

5
Date of experience: Aug 18, 2025
BILL V
Great company

My experience with BriteCo has been awesome. I called in with a question and the rep was really friendly!

5
Date of experience: Aug 18, 2025
Adam Littman
Great Customer Service

Great efficient and friendly service.

5
Date of experience: Aug 15, 2025
Aimee
Revised review

BriteCo canceled my policy twice without a clear explanation. Only after I requested details under state law did they say my appraisal had “material discrepancies,” though the information was consistent. They also claimed I was barred from reapplying but never included that in the cancellation notice, only in fine-term.After my initial trustpilot review outlining my experience, I was assisted in getting a policy but for less than half of what my rings appraisal came with. They were quick to respond and follow through after that.

3
Date of experience: Aug 11, 2025

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Business Details

  • BriteCo is a leading tech-driven provider of jewelry and watch insurance.

    Created by a third-generation retail jeweler, BriteCo offers best-in-class jewelry and watch insurance, available in all 50 states. Its top-rated insurance is accessible to customers wherever they prefer, directly online, through an independent insurance agent or broker, or at luxury jewelry retail partners around the country.

    BriteCo policies have $0 deductibles, are backed by an AM Best A+ rated insurer, and provide worldwide coverage. For more information, visit brite.co

    See more

  • email info@brite.co
  • language https://brite.co

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