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Founded in 2019 in London, CHÉ Studios is an international menswear brand specialising in sustainable resortwear, swimwear and underwear. Drawing inspiration from icons of fashion and culture's history, CHÉ pieces combine timeless charm with modern innovation, using carefully selected fabrics. We're committed to making conscious choices, such as using Lenzing™ Tencel™ and Ecovero™ across our shirting, underwear and loungewear, and recycled plastics for all of our swimshorts. See more