Most of the reviews on complaintsboard.com are indeed legit. However, a lot of scammers increasingly use the site to extract money from businesess. They post fake and defamatory reviews about your company and once the bad review appears in google they contact you to offer their services (often pretending to be a SEO company) to remove the fake review.
Unfortunately, due to US regulations, you can't have the fake review removed by the site owner and they don't seem to care about it anyway. This is an illegal practice affecting many businesses including mine recently.
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