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1979, AMSTERDAM - BARCELONA
As a player from the early days of professional football, Cruyff simply could not get used to certain things.Being told what to do or wear was one of them. This daily discomfort inspired him to start his own sophisticated sports brand in Barcelona, 1979. He wanted to eliminate frumpy sportswear for good.
In 1982 Cruyff started collaborating with Emidio Lazzarini, the Italian designer who first introduced functionality and elegance to the world of sportswear.See more
