In Dealz's Mullingar store 12th July I found Arm and Hammer toothpaste had increased in price by 100% (€1.50 to €3) and the quantity in the tube had decreased by 50g (125g to75g). The carton is the same size, just the tube is slimmer. That's effectively a price increase of 140%, over 20 times the rate of inflation. I was in Dublin 18th July and the larger 125g tube was on sale at the original €1.50 in Dealz's store in the ILAC Centre!When I emailed customer service I received a standard reply to the effect that prices and quantities change from time to time. I hope that Dealz isn't in financial trouble and is trying to slip in these nasty price increases to boost their profit margins. Also I hope Dealz is not following the example of the hospitality industry by price gouging.
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