I went to Tesco's the other day. A bottle of 12yo single malt whisky was around £40, whereas an eighteen years old one was around £200.Clearly, investing in whisky is a no brainer. Simply buy some whisky and just wait while it magically increases in value while it ages.However, as whisky stops aging once it's bottled, you can't simply buy a bottle. You need to buy a cask.Enter Whisky Partners, they can sell you a cask and provide a luxury service while doing so. They will advise you which barrel to buy, take a payment, store the barrel and even buy it back from you.Now, I know what you're thinking. Who pays for all of this? who pays for the company website, offices, agents and so on?Enter the Companies House. DECANT GROUP LIMITEDCompany number 12348943Accounts as of December 2023Turnover (the value of whiskey they sell): £27mGross profit: £11mThat is, each barrel is overpriced by 42%. You buy £2,000 cask, £840 goes to a company. An instant 42% loss.This is all documented in the Companies House filings available online to free of charge.Now, how do you exit your investment? The company buys the whiskey back from you? Is it guaranteed? No. Do they have to buy it back from you? NoHowever, they will buy barrels back from a number of customers giving them a nice profit, this will allow company to make a claim of 10%-12% annual return (for some customers).To summarise, just click "Helpful" button if you think that an instant 42% loss and unclear exist strategy may be not the best investment.UPDATE: the company asked me to remove section discussing their company name and operating profits. Why's that? This is a public information available to anyone. Are they ashamed they're making 42% gross profit?UPDATE 2. The Company now asked for my personal details. Why do they want them? Is the 42% gross profit they filed with Companies House incorrect? Everyone can look this up themselves on the Companies House.
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