This is not an official service of any kind. You can write a deed poll on the back of a napkin and it's still valid. Basically, they rely on people who don't know this thinking they need to apply for a deed poll so they can charge you £50+ for a document that didn't need appyling for in the first place.
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Comprehensive information and advice about how to officially change your legal name by Deed Poll. For a postal application pack, call our Helpline on 0333 444 8484 between 9am and 6pm, Monday to Saturday.