I have been running my own CPC campaigns for some years but limited timescales, increased competition and the increased technical competence needed for their up-keep... meant it had become more and more difficult for me to sustain a viable cost-per-conversion.I’m happy to say that I decided to look for a managed CPC service and my search led me to Lee from DPOM. Unlike my normal internet search behaviour, I decided to concentrate only on companies found through ‘paid-search’ as this was specifically the service I was trying to fulfil. After several conversations with Lee, we drew up a contract and in under three months we have seen our conversions volumes maintained but our CPC spend is now running at just 64% of our previous budget.If we can now maintain our current cost per acquisition, the plan is continue to grow the business through increased lead volumes.All-in-all… I’m a very happy customer.
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