In the 4 weeks that DPOM had control of my Google Ads account, my lead submissions dropped from 108 per month (average) to 21. The average cost of a lead submission went from £9.44 to over £50. DPOM defended this by stating that it takes 3 months to see improvements. Whilst I fully accept that it takes time to see improvements, I certainly did not expect their involvement to massively reduce my lead submissions and increase my cost per lead by 540%!Response to DPOM reply below:Disappointing but unsurprising that you have chosen to lie about my data. I have provided evidence which clearly shows that my cost per lead submission was £9.44 from Jan to May. It was never £80 and you know this, yet you are continuing to falsify the data. The month of May when you were in charge it leapt from £9.44 to to £51 per lead submission. Since I took back control in June and worked with the team at Google I have got it back down to £20. The incorrectly installed tagging that you mention was due to my account manager confirming to me on several occasions that it had been installed correctly.
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