I recently bought a prepaid SIM card for my daughter, and I was very let down by the service. The staff informed me that they had no information available regarding the prepaid call and data options in their system, and suggested I should “be up to date” by using their application instead. This is not acceptable. As a customer, I expect to receive complete and clear information directly in-store, without having to download an app. Not everyone wants — or needs — to rely on an application just to access basic information that should be easily available at the point of sale. A telecom provider should always be able to explain its own prepaid plans and services, especially when selling a new SIM card. I genuinely hope the company will enhance its customer service and ensure better transparency and accessibility for all customers.
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Emirates Integrated Telecommunications Company, commercially rebranded as du in February 2007, is one of the two telecom operators in the United Arab Emirates.