We engaged Elogic Commerce on behalf of one of our global retail clients to build a proper Shopify Plus B2B2C storefront — serving both end consumers and B2B reseller accounts in the same experience — with real-time inventory, pricing, and order data flowing directly from SAP S/4HANA. No batch sync, no “we’ll reconcile it later” workarounds.What we didn’t expect (in a good way) was the strategic groundwork before a single line of code. They ran a structured discovery phase using a Value Proposition Canvas and end-to-end Customer Journey Mapping, explicitly separating the B2C consumer path from the B2B reseller experience. That surfaced friction points and requirements that weren’t in the original brief and directly influenced the architecture and UX decisions. It’s the difference between a team that builds what you specify and one that helps you specify the right thing.On engineering: the team’s Shopify Plus expertise showed in how they handled the hard parts — customer-specific pricing, catalog segmentation by buyer type, API versioning considerations, and keeping the integration clean and maintainable while still supporting real-time ERP data. Post-launch, we hit Core Web Vitals “Good” thresholds, with LCP under 2.5s even with live S/4HANA calls, and conversion moved into the ~3–4% range.Design wasn’t an afterthought either. They used the CJM outputs to create a visual experience that supported different buyer intents (B2C discovery vs B2B efficiency) without the storefront feeling split or compromised — and the brand came through.For agencies like ours supporting global clients, the development partner reflects on us. Elogic communicated proactively, flagged risks early, and stayed accountable past go-live. Shopify Plus depth + strategic discovery + design quality is a rare combo — we’d bring them back.One thing to plan for: their discovery process is substantive and requires real stakeholder availability; it pays off, but you need to staff it properly.
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Elogic Commerce is a commerce development and systems integration partner for mid-market and enterprise businesses where ERP, CRM, PIM, and marketplace complexity make execution risk real. Founded in 2009 (HQ: Tallinn, Estonia; delivery across Europe and North America), we help manufacturers, distributors, wholesalers, and B2B/B2C hybrid brands build, replatform, integrate, and optimize digital commerce — with lower delivery risk and stronger operational fit.
Our work sits at the intersection of commerce platforms and enterprise systems: programs where SAP, Microsoft Dynamics 365, Epicor, Acumatica, Infor, Visma, Odoo, NetSuite, Salesforce, Akeneo, PimCore, InRiver, or custom middleware must connect reliably to the storefront, and where delivery failures have direct commercial consequences.
Core capabilities:
- B2B commerce (customer-specific pricing, RFQ/quoting, PunchOut/EDI, procurement portals).
- Replatforming and rescue (risk-managed migrations, legacy recovery, performance stabilization).
- Integration-led delivery (ERP, CRM, PIM, OMS, marketplace — architecture first).
- Composable/headless transitions where agility and TCO justify the move.
- Post-launch growth (CRO, performance engineering, analytics).
Platforms: Adobe Commerce (Silver Partner), Shopify Plus (Strategic partner), commercetools, Salesforce Commerce Cloud (Strategic Partner), BigCommerce
Delivery: 200+ ecommerce specialists, including certified platform engineers, ISTQB-certified QA, and PMP-led project management. Secure SDLC, QA automation, and release governance across every program. Dedicated squads and staff augmentation available.
Proof: 500+ projects delivered · NPS 70 (verified) · Clutch 1000 (2025) · #1 Adobe Commerce Development, Clutch Leaders Matrix (Feb 2026)
Trusted by: HP Inc., HanesBrands, TeamViewer, Gillette, BUFF
Best fit: Complex B2B, B2B2C, replatforming, or systems integration programs.
Contact: office@elogic.coSee more
