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Several years ago we set out to create the language-learning program we had always wanted for ourselves. In the eight years since then we’ve handcrafted seven language programs, each one individually tailored to the needs of real learners. We spent all that time carving a unique path through each language to allow English-speakers to learn better and faster. While teaching Mandarin as if it was Spanish is very common, it wasn't good enough for us.
Languages are the result of billions of conversations over hundreds, even thousands of years. This is the complexity that makes them beautiful and which tempts so many of us to take up the challenge of learning them. Of course it’s possible to play with an App and pick up a few words, but to actually retain enough Spanish to ask questions, give and receive directions, and have a conversation in a real setting takes a lot more than that.
It takes a great teacher, the kind who leads, inspires, and challenges us to fluency. Conveying the magic of a great one-on-one tutorial in a digital program begins by placing the tutor at the center of learning—even on the iPhone. For those who really want to learn, our great teachers, our great explanations, and the way each language is carefully taught can make all the difference in the world. And that's what inspires our work.
One more thing. While engaging, beautiful design is often dismissed as irrelevant in education, we beg to differ.See more
