We were having issues getting UTMs to come through correctly, and Fynite helped fix that by passing them into HubSpot more consistently. Reporting is clearer now and doesn’t need as many workarounds. It does take a bit of setup and checking to make sure everything is right, and having a ready-made UTM template would make new campaigns easier to launch. Overall, it works and solves the problem, but it’s not completely hands-off.
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Fynite is an AI automation company building agentic solutions that help organizations move from AI that recommends decisions to AI that can execute workflows end-to-end across core business systems. Their platform connects enterprise data and tools, enabling AI agents to automate operations in areas like IT, finance, customer support, and revenue workflows, with an emphasis on enterprise-grade governance and security (including a stated SOC 2 Type II posture). In parallel, Fynite is also developing SaaS products for SMBs, offering practical tools such as chatbots, lead-generation automation, and other self-serve growth and operations features to help smaller teams deploy AI quickly without heavy implementation.
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