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The link between business and golf has been around for decades. The idea of golf balls as business gifts was used early on and it was, and continues to be the perfect gift for goodwill in the business arena.
What's interesting to note is what little impact companies have received for the expense of the purchase. For years companies have imprinted logos on every conceivable golf ball on the market. In so doing they have increased golf ball sales dramatically and inadvertently raised market awareness and brand strength for the major golf ball manufacturers. If anyone has ever given you golf balls, doesn't the brand name of the ball stand out in your mind more than who took the time to get you the gift? Our company premise is that this is due to the packaging hiding the corporate gift giver.See more
