On December 3rd, I received a perm service from Arturo Roque Martinez (License #CL1264779) at the Biscayne Boulevard location (1788 Biscayne Blvd, Miami). What should have been a routine hair service turned into a nightmare that has significantly impacted my personal and professional life.The perm completely destroyed my hair. It came out fried and frizzy and brassy—not curly, but chemically damaged. Even the stylist looked shocked at the result. I was so concerned during the service that I took photos while it was being done, which turned out to be crucial.When I returned the next day, another stylist named Niki (recommend her!) reviewed those photos and confirmed something alarming: Arturo didn't use perm rollers at all. He used setting rollers, which would never produce a perm result and were entirely inappropriate for a chemical perm service. This wasn't just a bad outcome—this was using the wrong tools for a chemical treatment, which constitutes clear negligence. I contacted the company right up to the CEO, Eric Bakken, they really don't care. They offered some conditioning treatments but their products are low quality and each time I left my hair looked worse, so i stopped going. This has been devastating. It's negatively impacting my work, where i need to look professional. And believe, me, I don't. I've lost confidence and self-esteem. I've stayed home from professional events and spent untold amounts of money and time on products trying to repair the damage. I've sought second opinions from two other salons, both confirming that the damage is so severe nothing can be done to fix it for at least 6 months.This is a clear-cut case of negligence—a stylist using entirely wrong equipment for a chemical service, causing severe, irreparable damage. I have extensive photo documentation: before, during (showing the wrong rollers being used), after, and the ongoing damage. I've just filed a formal complaint with the Florida State Board of Cosmetology. Please, please avoid this place.
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