Helzberg has always kind of been hit or miss for me. Sometimes it's a great experience, sometimes I regret even going. It all depends on who you get. I have two employees at my local store that I have been going to for years. My mother-in-law's engagement ring was bought from the same person that my husband brought it to, to have them resize it for me. She was great then, and now. When I come in for a cleaning and it's one of them, I usually leave with a gift for someone else. Sometimes I walk away swearing I wont be back for 6 months. They also do like a custom jewelry fair sometimes, don't waste your time. Find a place that actually does custom work. Their options are very limited and it's not a truly custom experience. It's more, pick the ring, pick from these limited stones, POSSIBLY be able to add or change something. It took several tries to get my grandma's stones into a wedding band to go around my mother-in-law's marquise. I have also since lost 3 tines, and therefore 3 diamonds, so I had to ask them to beef them up a bit. the smallest knock would bend them in the beginning, I was constantly pushing them back into place (which didn't help). But all in all, find that employee that is right for you and you'll have a better time.
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Helzberg Diamonds is a jewelry retailer founded in 1915 by Morris Helzberg that has 210 stores in 36 states.