Hugo Boss has gone from being a recognizable quality brand to a low quality fast fashion one! I've been a loyal customer for many years but have been getting repeatedly frustrated by the poor workmanship, designs and stitching recently. The new logo looks like a kids fashion brand, the quality has gone down while the prices have gone up. Also, they've opened so many new stores that the brand doesn't feel exclusive anymore. Time to switch to another brand that actually cares for what their selling and the customers!
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With its brands BOSS and HUGO, HUGO BOSS covers all the main fashion areas for women and men. Shoes and accessories, fragrances, glasses and watches, complete the collections. Commitment to sponsoring sporting and cultural events round off its communication.
