I sent me son to buy a Hugo Boss suit for his prom night from the Regent St store in London. He said when he got there the retail assistant on arrival told him it was not Boss store but a Hugo Boss store and he had to go to Westfield Centre for the Boss Store (this went back and forth for a while). My son was wearing casual shorts & t-shirt so I think he assumed he did not want or could afford the suits. Anyway my son got fed up and went to a store opposite.
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With its brands BOSS and HUGO, HUGO BOSS covers all the main fashion areas for women and men. Shoes and accessories, fragrances, glasses and watches, complete the collections. Commitment to sponsoring sporting and cultural events round off its communication.
