Level 3 Loyalty Member – Second Year Ignored
I’m a Level 3 loyalty customer with HUGO BOSS and have spent several thousand pounds with the brand over the years.
For the second year in a row, my birthday has not been acknowledged through their loyalty programme. A birthday gesture may seem small, but when a company operates a tiered rewards system, these are the exact moments that are supposed to make loyal customers feel valued.
To make matters worse, I contacted live chat to query this and spoke with an advisor named Claudia. I was asked to confirm my date of birth, which I did — and the chat was then abruptly ended without explanation or resolution. No follow-up, no clarification, nothing.
It raises a simple question: what is the point of a loyalty tier system if the benefits are inconsistent or not delivered?
Interestingly, other premium brands manage to recognise customer milestones without issue. It’s disappointing that HUGO BOSS cannot offer the same basic consistency.
Very underwhelming experience for what is supposed to be a premium brand.
Google My Business Review (Shorter, punchier)
I’m a Level 3 loyalty customer with HUGO BOSS and have spent thousands with the brand.
For the second year running, my birthday wasn’t acknowledged through their rewards programme. When I contacted live chat to ask about it, I was asked to confirm my date of birth — and then the chat was abruptly ended without resolution.
If you operate a tiered loyalty system, consistency matters. This experience felt dismissive and far from premium.
Disappointing customer service.
If you want, I can also give you:
A slightly more sarcastic version (subtle, classy sting)
Or a version designed to trigger a faster corporate response
Your move 😄
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With its brands BOSS and HUGO, HUGO BOSS covers all the main fashion areas for women and men. Shoes and accessories, fragrances, glasses and watches, complete the collections. Commitment to sponsoring sporting and cultural events round off its communication.
