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Since 1995, icebreaker has looked to nature to create natural, high-performing outdoor clothing as an alternative to synthetic-based apparel. Working with what nature provides and adapting as nature does, we enable our consumers to join a movement towards a more natural way of living by taking unnecessary plastic out of performance apparel.
Made with natural merino wool, our clothing proves time and time again how incredible nature is. Merino wool provides the qualities and benefits we all expect from performance apparel, and more. It’s a resilient fibre, making it long-lasting. It has temperature regulation properties, so it keeps you cool and provides warmth when you need it. It’s naturally odour-resistant, so you can wear it for longer. It’s breathable, which helps to manage sweat, and it’s incredibly soft – you have to feel it to believe it!
We’ve adapted our merino wool into a series of innovations aimed at helping you perform naturally better, whatever your activity. ZoneKnit™ is made for high-impact activity, keeping you cool as you increase the intensity. Cool-Lite™ combines Plant-based TENCEL™ and merino wool for breathability on summer hikes. MerinoLoft™ provides natural warmth, insulating from the outside-in on those wintery hikes. RealFleece™ is an authentic brushed fibre fleece made for comfort and warmth on chilly days. While Shell+ helps to keep you naturally protected from high wind and light rain, without feeling clingy or clammy.
We sustainably source our merino wool from New Zealand where we’ve built deep, long-lasting relationships with 70 merino growers. We offer mutually beneficial 10-year supply contracts, a unique model in the industry, to help to support a better future for our growers, icebreaker merino wool, and our planet.
Today, icebreaker is available through more than 3,000 specialty outdoor and premium sporting goods store, in 27 icebreaker-owned retail stores across 38 countries, and direct through our own online store in 19 countries.
Whatever your activity, whatever the weather, choose icebreaker and join us on the move to natural.See more
