Whilst the dentists themselves are great, they offer a service they cannot commit to or manage properly.This dental practice offers a Saturday service for children, which originally worked really well and meant children didn’t have to take time off school for continuous treatments.They now cannot manage the staff sufficiently to keep Saturday appointments going and I have had several appointments cancelled and the only alternatives available are taking my child out of school.My son has a flouride deficiency and is supposed to be treated every 3 months and this has not been happening, therefore having a detrimental effect on his teeth.There is zero accountability from the dental practice for not upholding the 3 monthly treatment that they advised was needed.When I complained about the fact my son was not getting the treatment that they prescribed excuses were made and then they went straight for the “if your not happy with us, here is a link for you to find another dentist” and “we have given you ample notice” not even acknowledging that they are failing to keep up with their own prescribed timescales for patients requiring regular treatment.No plans to fix the flawed Saturday system by perhaps not allowing so many of their staff to constantly take holidays, which happens a lot.They know just how difficult it is to find an NHS dentist and that is why they can treat you however they want.
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Iconic Smiles is an NHS and private, family-run dental group with clinics across Hertfordshire and North London. Our locations are: Cheshunt High Street (51A High Street, EN8 0BS), Turners Hill Cheshunt (Clarendon Parade, EN8 9DF), Hatfield Market Place (28–30 Market Place, AL10 0LN), Hatfield Hilltop (12 Hilltop Way, AL10 8FH) and Friern Barnet (21 Queens Parade, N11 3DA). We serve patients from Broxbourne, Goffs Oak, Waltham Cross, Hatfield, Welwyn Garden City, Barnet and the wider North London region.
We offer general, preventative, cosmetic, orthodontic, restorative and implant dentistry for adults and children. Core treatments include check-ups, hygiene and gum care, fluoride varnish, scale and polish, fillings, crowns, bridges, dentures, root canal therapy, extractions and management of worn or damaged teeth. Selected clinics also provide whitening, composite bonding, veneers, clear aligners, orthodontic assessments and dental implants with digital planning, surgical placement and long-term maintenance. Same-day emergency appointments are available where capacity allows.
Iconic Smiles is one of the UK’s most awarded dental groups, recognised for patient care, workplace culture, sustainability and digital innovation. Achievements include: Business Awards UK 2024 Winner (Best Dental Practice UK); multiple Sunday Times Best Places to Work awards in 2024 and 2025 (Healthcare, Development, Women, Ethnic Minorities); Dentistry Awards 2024 and 2023 Winners for Sustainability; UK Business Awards 2023 Winners for Digital Innovation; and finalist positions across the Private Dentistry Awards for Patient Care, Team of the Year and Treatment of Nervous Patients.
All Iconic Smiles clinics are regulated by the Care Quality Commission and follow current UK guidance on infection control, safeguarding, X-ray safety, consent and record-keeping. Every patient receives a clear written treatment plan outlining NHS and private options, with transparent fees and no hidden charges. Treatments are supported by digital scanners, modern materials and structured clinical protocols.
For clinic-specific services, opening times, NHS availability or appointments, patients can contact their nearest Iconic Smiles location or visit iconicsmiles.co.uk.
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