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Forged in the fells and mountains of the English Lake District in 2003, INOV8 is an ambitious and innovative sports brand.
It thrives to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovations that keep athletes within the flow.
Across its three categories of Run, Walk and Gym, INOV8 is neither over or under engineered, in the belief that nature knows best.
Products and innovations are developed to enable ‘the flow’ – a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again.
INOV8 make purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience.
Throughout its 20+ years, INOV8 has led the way and been rewarded with many prestigious awards. It continues to proudly call the Lake District its home, testing ground and design centre.
Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, INOV8 is just getting started.
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