I'm not even sure where to begin, there has been so many issues. We were led to believe JCA was a prestigious academy. However, it has been nothing but an expensive disappointment. We invested a lot of money in to what we thought would be an amazing opportunity for our daughter. Most of the things that attracted her to JCA and what she was promised never transpired. A total con! She was promised one to one mentorship, opportunities to link with industry insiders, a JCA student shop where they could sell their designs and finish with a ready built business. What she got was a poorly managed academy, lack of equipment, no real links with industry experts, bullied for her style by some staff members and little support. The final fashion show was another poorly organised event. Friends and family not invited to support the students, last minute changes that caused immense stress to students and no sign of Jimmy Choo himself! To top it off the students from the accessories course were given priority. I find it absolutely disgusting that their course is half the price and they had more support and were making clothes not accessories! What was the point of paying £18k a year when it could have been half the price at the other campus?The graduation was another disaster. Dates were changed last minute and a mix up with tickets. It was held at the University of West London, which the students had no experience with or connection to. They were added to the wrong ceremony with engineering, IT and law students. After all the other issues our daughter experienced this felt like another insult. We found it incredibly disrespectful not only to the students, but also their families. Our daughter started off excited and enthusiastic with hopes for a promising future in the fashion industry. Sadly, she's left JCA with little confidence and not even sure she wants to be part of the fashion industry. JCA has had a negative impact on her mental health. As parents, we have been left feeling incredibly disappointed and like we've been well and truly conned out of our hard earned cash. I would not recommend JCA to anyone. Please see this as a warning and don't make the same mistake as we did. If we could get a refund we would. In my opinion, the academy needs investigating for fraud.
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