jca.ac.uk

2.7
2.7 Based on 14 reviews

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Wanda Brooks
Feeling happy leaving JCA with a first class BA degree and almost finished my Masters!

My experience at the Jimmy Choo Academy has been a journey of growth and transformation. When I first started in the founding year, things were definitely challenging. The program was new, and there were issues in the early stages between 2021-2023 that made things difficult. It was a tough time, and like many of my peers, I struggled with the lack of direction and support. However, everything has completely changed in the last couple of years with new directors, passionate staff, and I’m now happily finishing my master’s after staying on for a fourth year!The transformation has been incredible. The academy is now a place where I feel supported, inspired, and truly valued. The new leadership and the hard work of the staff have created an environment where I can figure out the puzzle pieces for my creative journey collaboratively and judgement free. The course itself is intense, covering design, branding, marketing, business, and fashion culture all in one. It's perfect for anyone wanting to launch a brand, but it requires dedication and a lot of hard work. If you take the initiative to actively seek out opportunities, rather than waiting for them to come to you, the tutors will fully support you in aligning with the right people, places, and resources for you. They are very good at keeping regular communication over emails and teams I seem to be messaging everyday. What I’ve appreciated most is the focus on business ethics, sustainability, and future-proofing my ideas - these are values that align with my own.One of the biggest positives has been the small class sizes, especially in the master’s program. This has meant a lot of one-on-one time with tutors, and I've had the opportunity to really get to know my mentors. The tutors here are incredible - they’ve not only helped me grow academically but have been a source of strength and support. They genuinely care about us and want to see us succeed. They’ve pushed me to be my best and have helped me heal through some difficult moments. I honestly can’t thank them enough. Special thanks to Fred, Mark & Mark, Adrian, Monique, and all the staff who have supported me during my time here. The technicians, especially the lovely Mel, are a huge part of what makes this academy special. They go above and beyond to make sure we have everything we need, and they’re always ready to share ideas and offer support.The mentorship I’ve received has also been invaluable. We’re paired with industry professionals, each tailored to the sector we plan to enter, and they’ve offered amazing insight and advice. The academy encourages students to create diverse brands that fill gaps in the fashion industry, addressing areas of underrepresentation. It’s clear that the program is not just about teaching design; it’s about pushing us to create brands that truly matter and contribute to change.The academy also helps us formulate clear strategies for launching our businesses and taking the next steps in our careers, but ultimately it’s up to the individual to seize those opportunities. I’ve come out of this experience with a solid plan for my future, and I feel ready to take those first steps towards building my brand at my own pace. Highly recommend the Masters Degree for anyone who has studied BA Design. It gives the perfect business and branding skills to your already established creative identity so that you can thrive independently.I’m extremely proud to be a part of this academy and to witness the growth and positive changes that have happened over the past few years. I’m currently sitting very happily in my own studio space, filled with creativity and confidence in my ability to move forward in the market. I’m taking slow, deliberate steps towards running my business, and I feel prepared for the journey ahead. Thank you for the last 4 years of ups downs, lessons in life + this industry that have made me a stronger individual and for this now safe little unique space where future of creative progressive thinkers are growing in too <3

5
Date of experience: Jul 08, 2025

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