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Founded in 1983 in the heart of New York City, Jovani Fashions has grown from a 10-person eveningwear studio into a globally celebrated designer label.
Still family-owned and led by brothers Saul and Jovani remains rooted in its founder Jacob Maslavi’s original vision — to create glamorous, elegant dresses that empower women to feel stunning at every life milestone.
With distribution to over 3,000 retail locations worldwide—including luxury names like Neiman Marcus and Harrods—Jovani is a fashion staple across continents.
Their expansive offerings now reach far beyond evening gowns, spanning prom, cocktail, bridal, mother-of-the-bride, and pageant collections.
Jovani.
What truly sets Jovani apart is its commitment to craftsmanship and fabric quality. Each dress features premium materials like silk, lace, chiffon, mikado, or brocade, and many of its beaded and sequin elements are hand-sewn for enhanced durability and artistry.
Beyond aesthetics, Jovani rigorously considers fit and structure—taking into account body types, silhouette balance, and comfort in movement.
Their inclusive sizing options, custom sizing availability, and diverse silhouettes reflect a brand philosophy: “We don’t make dresses for just one type of woman; we make them for every woman.”
Whether a customer is preparing for prom, a gala, a wedding, or any formal affair, Jovani aims to accompany her every step of the way.
From red carpets to pageants, Jovani dresses have been worn by celebrities such as Selena Gomez, Carrie Underwood, Miranda Lambert, Ariana Grande, and more—earning editorial coverage across outlets and televised appearances.
Their dedication to excellence and accessibility has driven annual revenues above $125 million, and over a million unique site visitors each month eagerly browse new collections and style inspiration.
Jovani
In summary, Jovani Fashions blends high-end design, artisanal quality, and broad accessibility. Their vision continues to be clear: to deliver unforgettable dresses that make women feel confident, glamorous, and uniquely themselves.See more
