Avoid. Someone from Kantar knocked on our door yesterday at 5pm and claimed we’d been opted in to a TfL survey, from whom we should have received a letter. When we probed him about Kantar he became increasingly aggressive and at the same time more vague. He seemed determined to keep us talking, so before long we just said no and closed the door. We’ve looked up Kantar since and glad we followed instincts.
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Kantar is the Data Investment Management division of WPP, and one of the world's largest insight, information and consultancy groups.