Complete rubbish this company, received a letter appearing to have all the "legit" HMRC logo's and everything and yes, they may be listed on the .gov website as a "research partner" which just proves that any unethical company can get in bed with the government. So they basically send me physical mail opting me in automatically to their surveys, then the responsibility becomes mine to contact them on the number they listed 08000510886 only to find out that number is not in service. The email address they provide on the same letter that we should contact ********@k****r.com indicates that kantar.com is their legitimate domain. Visiting that brings you to a marketing website that list a phone number +44 (0)20 7656 5700, conveniently this number is also out of service. quite ironic that a company wanting to gather massive amount of data via a survey, is not even competent to ensure their primary telephone numbers work? So basically there is no way left for the people receiving these trash letters to op-out unless you dumb enough to email the above mentioned email address only to end up exposing your email address for more spam? GDPR is your only option to deal with these fools.
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Kantar is the Data Investment Management division of WPP, and one of the world's largest insight, information and consultancy groups.