The company promotes itself as prioritizing high welfare and humane treatment, a narrative echoed in many positive reviews. However, a recent investigation reveals a starkly different reality, highlighting the deceptive nature of this branding. Turkeys are found in deplorable conditions, suffering injuries without any care, experiencing physical abuse, and facing inhumane killing methods that cause significant distress, including remaining conscious after necks are broken or panicking during CO₂ gassing. This stands in direct opposition to the company's assertions and the ethical image it projects. This is outright deception, and consumers are being misled. By supporting this so-called 'ethical' branding, buyers are, whether knowingly or not, contributing to this injustice.
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Britains best turkey.