Three days ago, from Tesco in Batley, West Yorkshire, I purchased two boxes of 3-pack Kind bars: caramel chocolate peanut and chocolate chip cashew. With a Tesco club card, they were £1.85 each. On taking the first bar out of its wrapping, I actually laughed out loud. The photo of the bar on the packaging measured 9cm X 3cm. The actual bar measured 7cm X 3cm. Not happy. The bars in the other box were the same: 7cm X 3cm. I had another box, purchased maybe a month ago. The bar in the photo, again, measured 9cm X 3cm - the actual bar was 8cm X 3cm. At this rate, the caption on the box will need changing from "nothing to hide" to "nothing inside". In future, I'll be making my own bars. A quick "thank you" to Trustpilot and to the other reviewers making consumers aware of Kind's shrinkflation strategy.
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Kind LLC, stylized as KIND LLC and sometimes referred to as KIND Snacks, KIND Healthy Snacks or KIND Bars, is a food company based in New York City, New York.
