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In 2018, Myself (Earl) and Tim set out to bring a change to the Australian men's clothing industry. Our goal was to provide clothing that's higher quality than the top brands but without the expensive price tag.
This is our story...
We believed that although there were hundreds of fashion brands out there, men's fashion was still quite understated. We found that you could either pay $50 for low-quality jeans that were short-lived or pay upwards of $120 at certain stores. We’d find ourselves looking at brands overseas in the UK and US. There was hundreds of different styles and so many more options. However... when we’d shop locally, we struggled to find streetwear that was exactly what we wanted.See more
