It pains me to write this review because the team I worked with were so lovely - so I wish to stress this is not a reflection on the individuals in the team but the overall product and campaign.My focus for this campaign was to release a music video and an album to boot. I made it clear at the beginning of the campaign that I wanted to ensure I received a decent return of investment which meant high number of organic video views (10K+) and a similar amount of video streams. I wanted to avoid small blogs and websites where traffic would be small - but that's essentially what I got.I was interviewed by a handful of tiny blogs and answered questions like "Introduce yourself" and "name your top 5 songs". I was bummed out by this as it felt like I was doing an SEO campaign for My First Band (I've been a recording artist on and off for the past 15 years) and I didn't really get the coverage I was hoping for and certainly no publications that people actually read. I also didn't get many reviews or interviews regarding an in-depth process of the album (they did try with one review in fairness, but again these were for publications no one has heard of). I was told this would be "Good for SEO" but wasn't looking for SEO, I was looking for journalists to be excited and using their strong influence to get involved. Looking at my YouTube analytics I got around 10 views (!!!!) from all the articles combined. I did reach 10K views for the video but nearly all of them were from advertising I did separately to this campaign.In addition, their play listing campaign didn't receive great results either. I received an ok(ish) 3.5K plays for one of the songs, 2K for another and just over 100 plays from one of the other tracks they supposedly featured. I can't really say it was a big hit.There is always the argument that some people simply won't "bite" at your tracks or album and the bigger publications won't feature it, but this was never discussed. I was shown the people I was "pitched" to but I didn't feel like this would have been chased and I would have hoped a PR company with good links to good media would have been able to find a way to feature me. If they didn't think they should take on the work if they don't have much faith in it. Again, I feel like the team were lovely to work with so I morally wanted to give them the credit and space to do their work, but the campaign did end with a "was that it?" feeling. Another note to make, they did also insist on an up-front payment. In any business, invoices should be made at the END of a successful campaign. I went forward with it as I just wanted to release my video and album, but I did ask for a Scope of Work to be provided with a sense of what a successful campaign would look like. They agreed, but I never received this. I think if you're a first-time or young artist and you got a lot of money to splash out, it might be a good service to just get your name out there, but for someone trying to release a serious release on the back of a 4-year writing process, I felt it was lacklustre overall. I think in future I'll be avoiding PR all together. Unless you're a big label or already big it's incredibly hard to find anyone willing to get you big exposure. Ironic as the original purpose of PR is to get you that exposure, but now they want you to be already famous before people will feature you. It's a shame. I tried.
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Liberty Music PR's main aim is to empower and champion independent musicians around the world. Giving them full support with their releases - across digital PR, Tik Tok, radio plugging, playlisting optimization, whilst becoming an extension of their team.
