Completely unsurprised that lululemons stock has declined nearly $200 in the last 2 years. I used to swear by lululemon, loved their values, loved their clothing and loved the ethos. Now a days it is a virtue signalling organisation that may as well be another non aspirational brand. They also seem to pick non-aspirational brand ambassadors now. I remember some of the ambassadors previously chosen and they were Godly. I will say, I love The Woodhalls, but apart from that local ambassadors are vanilla and usually haven't made much of an impact in their community. There are of course a few individuals that are rockstars, but it’s not many.I would go back to basics, find the right people again and look for genuinely aspirational community members.
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lululemon is a technical athletic apparel brand designing gear for yoga, run, training and everything in between—but we’re more than just that.
We’re a mindful movement that believes if we push past our sweaty boundaries, we’re able to build the strength to push ourselves in other aspects of life.
This is who we are. This is lululemon.
