Lauren and Maniac rule. I've been leaning on Lauren to be the voice of the brands that I work with for years. She understands how to get in the mind of a customer and then speak to their specific needs and concerns. The brand voice is always better than I could have done and the results speak for themselves - higher click through, more time on page, and higher conversion rate. Plus, she's incredible to work with - super thoughtful and generally pleasant. I'd give more stars if I could.
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