I have been a loyal Merlin customer for almost 10 years now. I genuinely went to Alton Towers about once a month and raved night and day about this place and the other Merlin theme parks. However, despite having a great 2024 season with actors, Bianca at the helm and great new attractions, things really went downhill in 2025. We lost yearly events, staff redundancies for SO MANY creative roles happened while AI has been implemented in advertisements and the food prices continued to soar despite the park serving literal prison food. The latest nail in the coffin is now the removal of most Merlin ride access pass users, specifically those with neurodiversity (autism, ADHD, etc). We are now very suddenly no longer eligible for the ride access past service, which is genuinely the only reason I've been able to go to Alton Towers at all for the past few years, because their ride capacity, crowds and queus are handled so incredibly poorly. I canceled my Merlin annual pass at the end of last year after a lot of the initially mentioned disappointments, and I'm now completely confident that I will never be returning to a Merlin attraction. Not only myself, but also lots of young guests with neurodiversity and other disabilities are now being shown exactly what Merlin thinks of us. They will never get another penny out of me.
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