An excessive and unjustified price increase for Xbox Game Pass Ultimate, coupled with a lack of transparent communication, has been reported. A long-term subscriber received a quarterly renewal notice via email, which revealed a price increase from £44.97 to £68.99, an increase exceeding 50%.Microsoft's actions include:Anti-Consumer Pricing: The price increase is excessive and not in line with current economic conditions. It appears to be a blatant effort to increase profits, damaging the value of Game Pass.Deceptive Notification: The new price was not clearly communicated or announced separately. Instead, it was included in the standard quarterly renewal email, making it easy to overlook. This lack of transparency appears intentionally misleading, causing loyal customers to feel betrayed and disrespected.Such behavior from Microsoft is unacceptable. It damages trust and shows that long-term loyalty is disregarded in favor of profit. Microsoft should be held accountable for this poor communication and disregard for its customer base.
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