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For Minoár, clothing occupies an exceptional part which is a manifestation of one’s soul and character. Appearance through garments should be a personal expression of the state of mind and attitude to the outside world. Clothing is a manifestation of one’s approach towards the world – living and non-living. The beauty of each garment lies in its practicality and identity it creates by simply wearing them.
At Minoár, we are dedicated to creating appearance through complete silhouettes that carry precisely this value and concept to the world. For us functional fashion is a diverse art, both applied and fine art. It serves as a means of indirect communication to others, yet it has the ability to be in perfect tune with the surroundings and fields such as architecture, interior design, music, fine arts. They should all connect to each other in one personal thoughtful aesthetic.
All these creations shaping individualistic appearance come to life when their wearer breathes life into them, drawing them into one’s daily practices and thus creating history. After all they are for the one who does not belong.
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